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Edible Excursions Stirs Up Craft Cocktail Tour with Bitters-Making Class | The Newest Trend in the Craft Cocktail Movement Introduced to San Francisco's Award-Winning Tour Company

SAN FRANCISCO, CALIF. – October 14, 2015 – Edible Excursions’ popular Craft Cocktail Tour of downtown San Francisco has been revamped, offering guests an opportunity to play mixologist by creating their own concoctions with a hands-on bitters class.

Cocktail connoisseur and tour guide M. Quinn Sweeney – whose online store Libation Lab offers an array of cocktail accessories including etched glass bottles, DIY cocktail kits, and custom bar tools – provides tasty tinctures to experiment with, allowing guests to find the perfect bitters blend to take home in their very own custom-etched bottle (sample recipes will be provided). Sip on Cantina’s classic pisco punch to garner inspiration for your own creation; indulge in San Francisco’s best banh mi sandwich from Fresh Brew Coffee and nibble on a sausage sampler from Hogwash Restaurant as you mix and match flavors.

Following the bitters class, the extended happy hour will continue on through the city, stopping into Rx for a pain killin’ cocktail from their medicinal-inspired menu. Next, we’ll visit Rye for something off the “secret menu” – the basil gimlet. A seasonal cocktail will top off the visit.

“San Francisco has always been a popular drinking town due to the city’s long history in libations and current cocktail renaissance,” said Lisa Rogovin, Founder and CEO of Edible Excursions. “Bitters have become the next big thing in the cocktail world, so we’re thrilled to introduce this new component to our tour. It’s a great takeaway from the tour, and encourages guests to get creative at home as well.”

Edible Excursions’ Craft Cocktail Tour runs Thursday evenings from 6 p.m. – 9 p.m. and costs $119/person. Private, custom tours are available for groups, including corporate team building outings, birthday parties, bachelorette celebrations, and more. Book your tour today at edibleexcurstions.net/craft-cocktails-tour.php.

For more information on Edible Excursions’ tour offerings, visit edibleexcursions.net. To receive up-to-date information on special promotions and news, sign up for Edible Excursions’ monthly newsletter.

ABOUT EDIBLE EXCURSIONS:  

Edible Excursions offers 10 intimate walking food tours throughout the Bay Area, leading guests through San Francisco's Mission District (including a Craft Chocolate tour of the region), Downtown for Craft Cocktails, Japantown, and the Ferry Building Marketplace with an optional trip to Alcatraz. East Bay tours explore Berkeley's Gourmet Ghetto and Oakland’s Temescal and Uptown neighborhoods, and corporate and private tours can be arranged upon request.

 

MEDIA CONTACT:

Lindsay Wright, Marketing Manager

530-906-8805; lindsay@edibleexcursions.net



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Cruise Through San Francisco's Top Food Destinations with Edible Excursions' and The New Wheel's First Ever Bites & E-Bikes Tour |

SAN FRANCISCO, CALIF. – October 1, 2015 – Edible Excursions, San Francisco’s award-winning culinary tour company, and The New Wheel, San Francisco’s electric bike company, are launching their first ever guided electric bike powered tour through San Francisco’s Mission, Dogpatch, and Embarcadero neighborhoods on Saturday, October 17, 2015.

San Francisco’s food scene is one of the most vibrant in the country, and the Mission, Dogpatch and Embarcadero districts are the epicenter of the hottest new eateries. Although these three neighborhoods are only a few miles from each other, they are separated by San Francisco’s notoriously steep hills, and serious competition for parking spots. The solution is to visit the best restaurants and bars by a Stromer electric bike. Together, Edible Excursions and The New Wheel bring local knowledge and short cuts through tree-lined streets and neighborhood roads to some of San Francisco’s hottest eateries. 

After being fitted on a Stromer e-bike at The New Wheel, a small of group of 12 riders will cruise to the Mission’s Craftsman and Wolves, where they will sample the award-winning Rebel Within. Next, only three miles away, the tour will head over to the Dogpatch for mouthwatering barbecue from Smokestack at Magnolia, paired with a beer or craft cocktail. Additional eats will include New Orleans-style beignets, wine, and cheese tastings.

“We’re always trying to mix things up to offer new tours and experiences for our guests,” said Lisa Rogovin, founder and CEO of Edible Excursions. “This inaugural partnership with The New Wheel will allow us to cover new ground, visiting multiple neighborhoods and restaurants while burning a few calories at the same time. As we like to say – we ‘exercise to eat’ on our tours.”

“From the outside The New Wheel is San Francisco’s premier e-bike store, but within, we are a community of dedicated e-bike riders. The partnership with Edible Excursions is an exciting opportunity for The New Wheel to provide unique experiences for our existing community and continue to grow. We envision a city where traffic is minimized, parking is not a problem, and discovery of new places is part of the everyday San Francisco experience,” said The New Wheel founders, Brett Thurber and Karen Weiner.  

Individuals of all ages are welcome and encouraged to join in the fun. Bring your helmet, a bottle of water, and your appetite! For more details on other Edible Excursions tours and to book your epicurean adventure, visit edibleexcursions.net.

ABOUT EDIBLE EXCURSIONS:  

Edible Excursions offers 10 intimate walking food tours throughout the Bay Area, leading guests through San Francisco's Mission District (including a Craft Chocolate tour), Downtown for Craft Cocktails, Japantown, and the Ferry Building Marketplace with an optional trip to Alcatraz. East Bay tours explore Berkeley's Gourmet Ghetto and Oakland’s Temescal and Uptown neighborhoods. Corporate and private tours for all destinations can be arranged upon request. Visit edibleexcursions.net for more information.

ABOUT THE NEW WHEEL:

The New Wheel, San Francisco’s electric bike shop, is on a mission to not only change the way we get around, but to bring good things and fresh ideas into the lives of people in our community, the city we love, and California as a whole. Visit newwheel.net for details.

ABOUT Stromer:

myStromer AG develops and markets innovative e-bikes. The strength of the company lies in the development of and mechanical components, electric components, software, and the complete system integration. The Swiss company was founded in 2009 by Thomas Binggeli, and since the end of 2011 has belonged to the BMC Group. In March, 2013 the company opened its headquarters in Oberwangen near Bern, Switzerland. The entire facility’s energy is provided by rooftop solar cells, and every battery used in the assembly of Stromer e-bikes is filled with solar-derived energy. For more details, visit stromerbike.com/en/us